To celebrate Xbox’s 20th anniversary, we partnered with Microsoft to create an immersive virtual museum, a fully interactive space that brought two decades of gaming history to life. The experience featured six distinct 3D environments, where users could explore Xbox’s legacy, interact with real-time avatars, and discover 132 key moments that defined the brand. Players could also log in with their Microsoft account to generate a personalized museum, highlighting their own milestones, achievements, and gaming history.

To celebrate Xbox's 20th anniversary, we created an immersive microverse featuring six 3D environments. Users can explore together with realtime avatars, learn about the history of Xbox and generate their own personal museum using Microsoft account data.

To celebrate Xbox's 20th anniversary, we created an immersive microverse featuring six 3D environments. Users can explore together with realtime avatars, learn about the history of Xbox and generate their own personal museum using Microsoft account data.

Built using our Dreamwave platform, the museum was designed to be both nostalgic and forward-thinking. We wanted to create a shared, multiplayer experience that allowed users to explore together, reflecting on Xbox’s biggest moments—from the launch of the original console to the infamous "Red Ring of Death" crisis and Microsoft's attempt to acquire Nintendo in 2000. By blending real-time 3D with interactive storytelling, we built an experience that felt dynamic and deeply personal.

In March 2021, we connected with the Microsoft team to be briefed on an exciting new digital experience to celebrate the 20th anniversary of Xbox. This kickstarted months of experimentation and the eventual launch of the 20 Years of Xbox Museum in November.

In March 2021, we connected with the Microsoft team to be briefed on an exciting new digital experience to celebrate the 20th anniversary of Xbox. This kickstarted months of experimentation and the eventual launch of the 20 Years of Xbox Museum in November.