NBA - TOPSHOT
Shaping the future of sports collectibles—designing NBA Top Shot’s Web3-powered platform and crafting a seamless digital experience for fans to own, trade, and engage with iconic moments.
2021
NBA
CREATIVE DIRECTION
DESIGN INNOVATION
UI / UX
MOTION
NBA
DAPPER LABS
YYZ
NBA Top Shot redefines sports collectibles by transforming iconic NBA highlights into digital assets that fans can own, trade, and showcase. Built on blockchain technology, the platform ensures authenticity and scarcity, offering a new way for fans to engage with the game. Developed in collaboration with the NBA, the NBA Players Association, and Dapper Labs, Top Shot merges basketball excitement with Web3 innovation, making unforgettable moments into collectible digital experiences.
In partnership with Dapper Labs, I played a key role in shaping the NBA Top Shot online experience, designing an intuitive interface that allows users to seamlessly explore, collect, and trade their favorite Moments. The goal was to create a visually engaging and user-friendly platform that reflects the energy of the NBA while enhancing accessibility to blockchain-based collectibles.
Beyond the digital experience, I developed a style guide to maintain a strong and cohesive visual identity across multiple platforms, including out-of-home (OOH) campaigns and digital media. This ensured brand consistency while reinforcing NBA Top Shot’s presence as a leader in the digital sports collectible space, expanding its reach to a global audience of basketball fans and collectors.
2025
GARCIA PORTFOLIO
CREATIVE DIRECTOR
Toronto-based creative director specializing in digital experiences, motion, and interactive design. I bring a hands-on approach to crafting innovative, high-impact work for global brands and agencies, pushing the boundaries of creativity and technology.
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