Awards

FWA Site of the day
FWA Mobile of the day
The One Show | UX / UI Merit - Web
The One Show | UX / UI Merit - Mobile
Webby Awards | People's Voice Award

credits

Design + Direction -  Isaac Garcia
Client - Ford / Team Detroit
Agency - Jam 3

services

Interactive Website
APP Design / Development

project details

Available as a desktop site and both iOS and Android apps, the all new Ford Mustang Customizer allows drivers to customize their dream ride in real-time 3D for the first time in Mustang history.

With a variety of models and environments, a collection of parts, infinite colours and decals, users can customize their Mustang as their hearts desire, down to the last letter of their license plates. With over 3 million possibilities, Mustang Customizer truly puts the user behind the wheel of their own dream ride.

The website went from a simple re-design to a eco-system of features that allow users to do a variety of things with their customized cars. The Streetview functionality allows users to see their customized cars appear anywhere in the world upon address entry.

Users can create animated gifs, challenge other users from the Mustang community to race within the game feature, and even have their favorite car printed on tshirts, mugs and other merchendize!