SPOTIFY WRAPPED - 2021
Transforming Spotify Wrapped 2021 into an immersive, WebGL-powered experience that brought personal listening data to life through interactive storytelling and dynamic visuals.
2021
CREATIVE DIRECTION
3D/MOTION
BRAND STORYTELLING
PROTOTYPING
ACTIVE THEORY
SPOTIFY
In 2021, while at Active Theory, I collaborated with Spotify's in-house team to develop the Spotify Wrapped experience for artists and podcasters. Our goal was to create an immersive, WebGL-powered platform that brought users' annual listening data to life in a vibrant and engaging way. We designed dynamic visuals and interactive elements that allowed users to explore their personalized statistics, such as top artists, songs, genres, and podcasts, in a seamless and visually appealing manner.
To achieve this, we utilized advanced WebGL techniques to render complex animations directly in the browser, ensuring a smooth and responsive experience across devices. Our approach combined cutting-edge technology with thoughtful design, resulting in a platform that not only showcased individual listening habits but also celebrated the diverse global community of Spotify users. This project exemplified our commitment to pushing the boundaries of web-based experiences, delivering a product that resonated with millions of users worldwide.
Bringing Spotify Wrapped 2021 to life—an immersive, WebGL-powered experience that transformed personal listening data into a vibrant, interactive celebration of music and culture.
Spotify Wrapped 2021 offered users a personalized and immersive exploration of their yearly listening habits. This edition introduced interactive quizzes, data-driven stories, and over 170 artist video messages, making the experience more engaging than ever. The campaign’s bold visuals and dynamic design reflected the energy of Spotify’s global community, turning personal music journeys into a shareable celebration.
At Active Theory, we collaborated with Spotify’s in-house team to bring Wrapped to life using WebGL and advanced browser-based animations. Our goal was to create a seamless, interactive experience where users could explore their listening data in a visually compelling way. By combining real-time rendering with smooth animations, we transformed Spotify Wrapped into an engaging, high-performance digital experience, elevating how millions of users reflected on their year in music.
2025
GARCIA PORTFOLIO
CREATIVE DIRECTOR
Toronto-based creative director specializing in digital experiences, motion, and interactive design. I bring a hands-on approach to crafting innovative, high-impact work for global brands and agencies, pushing the boundaries of creativity and technology.
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