PORSCHE - NEXT VISION
2021
PORSCHE
CREATIVE DIRECTION
DESIGN INNOVATION
IMMERSIVE EXPERIENCES
3D/MOTION
PORSCHE
ACTIVE THEORY
YYZ
As a featured sponsor for INBOUND 2020, Porsche sought to create a unique and interactive digital experience that engaged attendees in a meaningful way. The goal was to go beyond a traditional showcase and offer users an immersive journey where they could explore Porsche’s latest vehicles while also reflecting on their own vision for the future. This experience needed to blend cutting-edge technology, personalization, and brand storytelling to create something both visually striking and deeply engaging.
At the core of the project was the Vision Statement, an interactive feature where users answered a series of thought-provoking questions about innovation, progress, and personal ambition. Based on their responses, a dynamic liquid simulation adapted in real-time, shifting colors to represent their unique perspective. This interactive element allowed each user to leave a personal imprint on the experience, making their journey with Porsche feel tailored and meaningful.
The final output was a custom 3D-generated object, crafted from the user's choices, serving as a visual representation of their personality and vision. This blend of real-time generative design, WebGL technology, and immersive storytelling created an experience that went beyond showcasing Porsche’s vehicles—it positioned the brand as a forward-thinking leader in both automotive innovation and digital engagement. By seamlessly merging technology and creativity, Porsche's INBOUND 2020 experience became an engaging, shareable, and highly personalized way for users to connect with the brand on a deeper level.
2025
GARCIA PORTFOLIO
CREATIVE DIRECTOR
Toronto-based creative director specializing in digital experiences, motion, and interactive design. I bring a hands-on approach to crafting innovative, high-impact work for global brands and agencies, pushing the boundaries of creativity and technology.
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