MOTIONAL
Shaping the future of autonomous mobility by defining Motional’s brand and showcasing its cutting-edge driverless technology.
2022
CREATIVE DIRECTION
DESIGN INNOVATION
IMMERSIVE EXPERIENCES
3D/ANIMATION
MOTIONAL
ACTIVE THEORY
YYZ
In August 2021, Motional—a joint venture between Hyundai Motor Group and Aptiv—officially unveiled its new brand identity. This strategic partnership combines Hyundai's automotive manufacturing excellence with Aptiv's advanced technology expertise, positioning Motional at the forefront of autonomous vehicle innovation. With a legacy of pioneering driverless technology, Motional is dedicated to transforming transportation by developing SAE Level 4 autonomous vehicles for ride-hailing and delivery services.
To assert its leadership in the autonomous vehicle sector, Motional sought a website that effectively communicates its mission to deliver safe, reliable, and accessible driverless solutions. The primary goal was to create a digital platform that showcases Motional's cutting-edge technology, highlights its commitment to safety, and reflects its vision for the future of mobility. The website serves as a comprehensive resource, providing insights into Motional's innovations and reinforcing its role as a trailblazer in the autonomous driving industry.
2025
GARCIA PORTFOLIO
CREATIVE DIRECTOR
Toronto-based creative director specializing in digital experiences, motion, and interactive design. I bring a hands-on approach to crafting innovative, high-impact work for global brands and agencies, pushing the boundaries of creativity and technology.
CONTACT